Sales of Champagne are improving - evidence of an upswing in optimism among consumers, according to a report.
Year-on-year sales are up by 10.7% in value and 14.6% in volume, The Grocer magazine reported.
The figures remain short of 2008 levels but retailers, market analysts and suppliers believe the increase is evidence of a more optimistic consumer mood, the trade magazine said.
Sales of other sparkling wines were up 11% by value and 5% by volume.
Oddbins managing director Simon Baile told the magazine: "Things are much more upbeat. We are starting to see people come in and ask for Dom Perignon and Krug. There's a much more positive mood."
Dominique Vrigneau, buying director at wine importer Thierry's, said sales were also partly driven by consumer unwillingness to have a second "depressed" Christmas.